Ubex

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Ubex

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Ubex
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At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confned to their interests, and which would convince them to fulfll the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic effciency for advertisers.
Ubex aims to solve the problem of low confdence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.
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May 21 2018

Details

Start: May 21 @ 8:00 am
End: August 13 @ 5:00 pm
Cost: 1UBEX = 0.00001 ETH
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Website: Visit Event Website

Schedule

  • [Q4 2016] Creation of an advertising platform for promoting Payday Loans
  • [Q1 2017] Development of integration tools to link marketing campaigns with publishers’ websites
  • [Q3 2017] Introduction of an API interface for use by publishers to register advertising space
  • [Q4 2017] Addition of new types of advertising tools and customization of widgets
  • [Q1 2018] Introduction of advertiser auctions
  • [April 2018] Development of the exchange smart contract prototype for the storage of basic information
  • [May 2017] Launch of the desktop and mobile Alpha versions of the Advertiser application
  • [August 2018] Launch of the desktop and mobile Alpha versions of the Publisher application
  • [October 2018] Development of the system’s neural core prototype and initial training of the neural networks
  • [November 2018] Introduction of smart contracts capable of storing neural network adjacent coefficients in the blockchain
  • [December 2018] Introduction of an API prototype for sharing training data in exchange for rewards (data mining)
  • [January 2019] Launch of the Beta versions of Advertiser and Publisher applications
  • [March 2018] Release of the initial versions of operational applications and smart contracts
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